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Why Long Letters Outpull Shorter Ones

This is an excerpt from The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. If you're looking for a way... Read More »

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Do Your Fundraising Communications Measure Up?

An interview with Tom Ahern, author of How to Write Fundraising Materials that Raise More Money and Seeing Through a Donor's Eyes.   You had a bracelet made... Read More »

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Internet Fundraising Whiz Discloses Secrets

Interview with Madeline Stanionis, author of Raising Thousands (If Not Tens of Thousands) of Dollars with Email Some say a subject line should be no more than 40... Read More »

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Making Money with Donor Newsletters – An Excerpt

This article is excerpted from Tom Ahern's new book Making Money with Donor Newsletters. Common Obstacles Let’s tear down some barriers. 1)  We did a newsletter before. It... Read More »

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Questions I’m Most Often Asked About Direct Mail Fundraising

An Interview with Jeff Brooks, author of The Fundraiser's Guide to Irresistible Communications. To order this book, click here. Is the Internet the death knell for direct mail?... Read More »

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Reassuring a Boss Who Questions Your Writing

by Tom Ahern I speak to thousands of fundraisers every year, at conferences around the world. And the question I hear most often is a plea for help:... Read More »

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Using Stories for Fundraising

By Tom Ahern, author of How to Write Fundraising Materials that Raise More Money, Seeing Through a Donor's Eyes, and Making Money with Donor Newsletters Which approach raises... Read More »

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How Headlines Can Save Human Civilization and Your Fundraising

This is an excerpt from How to Turn Your Words into Money, a new book by Jeff Brooks. To order your copy, click here. Headlines are the most... Read More »

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Using Guilt in Fundraising

This article is an excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, by Jeff Brooks. It was bad enough that... Read More »

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The Evil Cousin of Fundraising

This is an excerpt from How to Turn Your Words into Money, by Jeff Brooks. For more information about the book, click here. How often have you read... Read More »

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The Seven Cardinal Rules of Fundraising Writing

This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny... Read More »

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Forget Everything You Know About Direct Mail Fundraising

Mal Warwick is the author of the recently revised edition of Raising $1000 Gifts by Mail in the Age of Email and Social Media, from which this article... Read More »

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This is Not Your Grandfather’s Direct Mail

This abridged article is from Mal Warwick’s book, Raising $1,000 Gifts by Mail. For information about the book, click here. When I’m asked how high-dollar direct mail differs... Read More »

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Five Ways to Keep a Donor’s Eyes Glued to What You Write

Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with... Read More »

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Every Fundraising Appeal Should Include These Five Slants

This article is adapted from The Fundraiser’s Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. Fundraising uses a style of writing... Read More »

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Why People Respond with Donations

This is an excerpt from Tom Ahern's book, What Your Donors Want…and Why! For more information, click here. "The story’s about the donor," Seth Godin says. Godin is... Read More »

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