Why Long Letters Outpull Shorter Ones
This is an excerpt from The Fundraiser's Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. If you're looking for a way... Read More »
View ArticleDo Your Fundraising Communications Measure Up?
An interview with Tom Ahern, author of How to Write Fundraising Materials that Raise More Money and Seeing Through a Donor's Eyes. You had a bracelet made... Read More »
View ArticleInternet Fundraising Whiz Discloses Secrets
Interview with Madeline Stanionis, author of Raising Thousands (If Not Tens of Thousands) of Dollars with Email Some say a subject line should be no more than 40... Read More »
View ArticleMaking Money with Donor Newsletters – An Excerpt
This article is excerpted from Tom Ahern's new book Making Money with Donor Newsletters. Common Obstacles Let’s tear down some barriers. 1) We did a newsletter before. It... Read More »
View ArticleQuestions I’m Most Often Asked About Direct Mail Fundraising
An Interview with Jeff Brooks, author of The Fundraiser's Guide to Irresistible Communications. To order this book, click here. Is the Internet the death knell for direct mail?... Read More »
View ArticleReassuring a Boss Who Questions Your Writing
by Tom Ahern I speak to thousands of fundraisers every year, at conferences around the world. And the question I hear most often is a plea for help:... Read More »
View ArticleUsing Stories for Fundraising
By Tom Ahern, author of How to Write Fundraising Materials that Raise More Money, Seeing Through a Donor's Eyes, and Making Money with Donor Newsletters Which approach raises... Read More »
View ArticleHow Headlines Can Save Human Civilization and Your Fundraising
This is an excerpt from How to Turn Your Words into Money, a new book by Jeff Brooks. To order your copy, click here. Headlines are the most... Read More »
View ArticleUsing Guilt in Fundraising
This article is an excerpt from How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing, by Jeff Brooks. It was bad enough that... Read More »
View ArticleThe Evil Cousin of Fundraising
This is an excerpt from How to Turn Your Words into Money, by Jeff Brooks. For more information about the book, click here. How often have you read... Read More »
View ArticleThe Seven Cardinal Rules of Fundraising Writing
This article is adapted from two books by Jeff Brooks, The Fundraiser’s Guide to Irresistible Communications and How to Turn Your Words into Money. Fundraising is a funny... Read More »
View ArticleForget Everything You Know About Direct Mail Fundraising
Mal Warwick is the author of the recently revised edition of Raising $1000 Gifts by Mail in the Age of Email and Social Media, from which this article... Read More »
View ArticleThis is Not Your Grandfather’s Direct Mail
This abridged article is from Mal Warwick’s book, Raising $1,000 Gifts by Mail. For information about the book, click here. When I’m asked how high-dollar direct mail differs... Read More »
View ArticleFive Ways to Keep a Donor’s Eyes Glued to What You Write
Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, from which this article is adapted. His other books include Making Money with... Read More »
View ArticleEvery Fundraising Appeal Should Include These Five Slants
This article is adapted from The Fundraiser’s Guide to Irresistible Communications, by Jeff Brooks. For more information about the book, click here. Fundraising uses a style of writing... Read More »
View ArticleWhy People Respond with Donations
This is an excerpt from Tom Ahern's book, What Your Donors Want…and Why! For more information, click here. "The story’s about the donor," Seth Godin says. Godin is... Read More »
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